Case studies

Our case studies demonstrate that we are a strategic and creative partner for Downtown West.

Pier 70

After years of disuse, this 35-acre site and former shipyard on the San Francisco bay is one of the city’s highest profile mixed-use redevelopments.

At the same time, San Francisco’s socio-political climate is dominated by stark contrasts between ‘tech-bro millionaire culture’ vs pervasive homelessness. We created a brand that was genuinely made of and for the city.

What we did
— Community research
— Brand strategy
— Visual identity
— Design & art direction
— Web design & development
— Films
— Wayfinding


We interviewed over 150 San Franciscans, who told us that the city is losing its soul.

Royal Docks

The Royal Docks is London's most important regeneration project, covering 1,200 acres and 12 miles of waterfront. But despite its proud past as the city's gateway to global trade, it was lost from many people's mental map of London. With the Mayor of London and Mayor of Newham, we created a brand to celebrate its nautical past and created a platform connecting the communities living and working around the docks.

What we did
— Community research
— Public consultation
— Brand strategy
— Visual identity
— Design & art direction
— Web design
— Content management
— Extensive editorial
— Social media strategy & execution
— Festival sub-branding
— Exhibition design
— Signage & wayfinding
— Local newspaper (in progress)


The Royal Docks logo takes the R and D from the maritime flag alphabet, making a plus and an equals. The plus is a symbol of positivity, addition, and togetherness. The equals signifies results, doings, and progress. Together, they encapsulate the Royal Docks’ past and future, both as an existing place and a regeneration project that's defining what good growth looks like.

Digbeth

Birmingham’s former industrial heartland is evolving into an enterprising creative neighborhood. Our brief was to create a strong voice and place brand that resonated with this industrious community of proudly individual businesses. The result is a rich typographic identity inspired by the place and people of Digbeth.

What we did
— Community research
— Brand strategy
— Visual identity
— Design & art direction
— Web design
— Content management
— Social media strategy
— Signage & wayfinding
— Brochure design


The brand celebrates the area’s industrial roots, while also providing an adaptable font for the individuals forging its future. The unmistakable yellow is a nod to the innovative eggless Bird’s custard powder, invented and manufactured in Digbeth from 1837.

Museum of the home

The Geffrye Museum was undergoing radical redevelopment and rethinking. Looking to engage new audiences, we created a new brand, name and purpose that drives the museum to have an important role in society — to reveal and rethink the ways we live, in order to live better together. To become, the Museum of the Home.

What we did
— Brand strategy
— Visual identity
— Design & art direction
— Signage & wayfinding


A place to debate what home means — the new brand aims to entice fresh audiences to this East London institution and propel the museum's evolution from historical displays into a platform where diverse perspectives on the idea of the home can be explored, expressed, debated and shared.

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